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Qantas Airways has announced a new partnership Singapore Telecommunications Ltd subsidiary Optus as part of a revamp of the national carrier’s frequent flyer loyalty program.

Under the agreement, customers will be able to earn frequent flyer points through purchasing Optus products and services.

A number of Optus products and services will also be purchasable though redeeming Qantas frequent flyer points.

The expansion of the frequent flyer program will also see more points made available through Jetstar services, and the addition of a new, highest tier of frequent flyer recognition, “Platinum One”.

“We are delighted with the prospect of welcoming Optus to our stable of partners and are excited about the opportunities this presents…,” Qantas chief executive Alan Joyce said.

The actual launch date and details of the rate at which customers will acquire points remains under wraps but Optus will be a key Frequent Flyer partner, alongside companies such as Woolworths. Four hundred brands in total are part of the program.

Qantas chief executive Alan Joyce said the company’s research had shown its Frequent Flyer members were looking for new ways to earn additional points.

“We think this will once again set our program apart from the rest,” Mr Joyce said.

The company also announced a new level of platinum membership, Platinum One, targeting ultra-frequent flyers of the ilk of the Ryan Bingham character played by actor George Clooney in the film Up in the Air, who fly at least three times as often as the Platinum average, or as much as 60 times a year.

Optus chief executive Paul O’Sullivan said Frequent Flyer members would be able to redeem Optus products for points as part of the alliance.

Marketing chief Mike Smith said the program was an extension of other transactional rewards arrangements the telco has in place, such as offering movie tickets.

“We believe that it’s vital that we find ourselves differentiated in the area of customer experience,” Mr Smith said.

Both Qantas, which has 8 million Frequent Flyer members, and Optus, which has 9 million customers, are expecting the alliance will attract new customers and well as encourage additional spending from existing customers.

“I think this will be one of the cornerstone pieces of work we’ll do this year in terms of talking about reasons you should come and join Optus,” Mr Smith said.

Others include marketing the FetchTV alliance to provide an internet protocol television service, which was announced last week.